Built for the next era of financial health

Helping every employee make great financial decisions,

when it matters.

OUR HISTORY

nudge helps some of the world’s largest employers

Improving employee financial health through impartial financial guidance, intelligent technology, and human expertise. What began as workplace financial education has evolved into an enterprise financial health platform, supporting employees across their benefits, savings, debt, retirement, and major life decisions.

87 countries

Built to make the complex simple

Behavioral science, smart technology, and a human touch; working together to help people make great financial decisions and act on them.

Built to keep evolving

We never stand still, because money and the people who manage it never do. Every insight sharpens our science, every conversation shapes our technology, and every year we get a little better at turning confusion into confidence.

Why nudge is different

Impartial

No product sales, no conflicts of interest. A trust-driven model that scales with reputation, not commission.

Proactive

Proprietary behavioral triggers turn life and career moments into timely next steps, so more employees act on the benefits they already have.

Personalized

A data and integration layer. HRIS, benefits, and behavioral data combined that gets more valuable with every client, every year.

Localized

A genuinely global operating model that few competitors can replicate at this depth of financial guidance, in this many markets.

Experienced

Over a decade of longitudinal behavioral data, a compounding data asset that gives employers the insight to influence effective change.

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Live in 160+ countries across the globe

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Trusted by brands like

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Meet our leadership

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Jeremy Beament

Co-founder and CCO

With decades of reward experience, Jeremy brought benefits online at Thomsons Online Benefits before co-founding nudge. He works with companies like Siemens to bring financial health to their people.

Tim Perkins

Co-founder and CEO

Tim co-founded nudge after helping bring employee benefits online at Thomsons Online Benefits, with 20+ years in HR and reward. He brings impartial financial guidance to clients such as Accenture.

Abdel Azzam

Chief Operating Officer

Abdel leads nudge’s operations, scaling the business and delivering for global clients like Eli Lilly. He spent 13 years at Thomsons Online Benefits, leading solutions delivery and operations in EMEA.

Simon Healey

Chief Financial Officer

Simon leads nudge’s financial strategy as it grows internationally. Previously CFO of SaaS company LoopUp, he built the finance function at car-sharing company Streetcar through its sale to Zipcar.

Liesha Lobo

Chief Technology Officer

Liesha leads nudge’s engineering team, specializing in AI, machine learning, and enterprise-scale agentic workflows. She has 20+ years in software and HR tech, with senior roles at Darwin and Capita.

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Robyn Hyde

Chief Product Officer

Robyn leads product at nudge, turning complex financial needs into personalized, impartial financial guidance. She brings product leadership experience from BT, OVO Energy, and Utility Warehouse.

Chris Wakely

Chief Revenue Officer

Chris brings vast experience in benefits technology, from Thomsons Online Benefits to Benify. At nudge, he helps organizations like Diageo pair technology with human expertise to drive engagement.

Jeff Miller

Executive Vice President - Americas

After 20 years in workforce financial health at MetLife, where he led the PlanSmart platform, Jeff now heads nudge’s U.S. team, partnerships, and strategic growth, working with clients like PepsiCo.

Grace Massey

Chief Marketing Officer

Grace has led nudge’s marketing since 2019, building its global function from scratch and expanding client benefits engagement. She led international HR tech marketing at SmartUp, MUFG, and Mercer.

Matt Betts

Director of Client Success

Matt ensures clients like Delta, GSK, and Meta get lasting value from nudge and meet their business goals. He has 10 years in client management, with roles at Thomsons Online Benefits and Darwin.

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Alicia Paige

Head of Coaching

A CFP® professional with 20+ years in financial planning at companies like PwC and Charles Schwab, Alicia leads financial coaching, helping employees turn big money decisions into confident action.

Fran Shaw

Commercial Finance Director

After nearly seven years at Deloitte, Fran joined nudge as Finance Manager in 2021. Now Commercial Finance Director, she partners across the business with a key focus on supporting commercial growth.

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Ross Harris

Director of Product Services

After nearly eight years consulting at Thomsons Online Benefits, Ross leads nudge’s professional services, overseeing client implementation and onboarding, like Microsoft’s same-day global launch.

Andrew Mulder

People Director

Andrew leads nudge’s global people strategy, drawing on 20+ years in HR, most recently as Head of People at MVF. He builds high-performing teams as nudge grows and leads AI adoption company-wide.

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Emma Kerr Lourim

Head of Regional Content - Americas

After more than a decade in personal finance journalism, including as an editor at U.S. News and World Report, Emma now leads nudge’s personal finance team across the Americas.

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