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One international financial health program, locally relevant everywhere
nudge delivers a financial health platform across every market you operate in. Combining technology, behavioral science, and human coaching with localized, impartial financial and benefits guidance. Giving you a consistent international program and unique workforce insight.
One program, every market.
A single connected financial health program delivered consistently everywhere you operate. Not a different vendor bolted on per country.
Technology and human coaching, integrated.
AI-powered financial guidance identifies what each employee needs next; integrated human coaching gives them the confidence to act on it. One connected experience in every market, not two separate services.
Genuinely local, not globally averaged.
Country-specific, impartial financial guidance, local benefit knowledge, regional coaching, and education in the languages your employees actually speak.
Deep enterprise integration.
Integration with global HRIS and benefits platforms connects fragmented data into one joined-up employee experience.
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Live in 160+ countries across the globe
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data analytics
Every employer with an international workforce faces a global data problem. Fragmented insight, one country at a time, with no way to see the whole picture. nudgenomics is nudge's user analytics. With insight into your people's financial wants, needs, and pressures, benchmarked by geography and demographic, so your Total Reward strategy is built on evidence rather than guesswork.
Global financial health scores, by market
Shows financial insights into your whole workforce. See where financial health is improving or declining across your business, region by region, and understand the local drivers behind the shift, from interest rates to wage growth.
Geographic and demographic benchmarking
Compare your workforce’s financial health against nudge’s wider global dataset with other organizations in your industry.
On-demand dashboards, not a static report
Real-time visibility into your people’s financial health by location, so you can act, target a nudge campaign, brief your EAP, or brief a regional HR lead, before an issue shows up.
Bring financial health insight into your wellbeing program
Raw data available via API for employers who want to fold nudgenomics into their own global wellbeing dashboard, alongside other providers’ data.
benefits action
Employee benefits only create value when people understand and use them. nudge integrates your benefits directly into the platform and communication channels your people already use, in every market. Turning benefits awareness into benefits action.
Tailored nudges
We nudge the right person, at the right time, for the right reason. Personalized messages that surface the specific benefit relevant to that employee, delivered via SMS, WhatsApp, email or MS Teams.
numa, your benefits-expert AI coach
numa integrates your company’s benefits information directly, so when an employee asks a question, numa can recommend the exact benefit that answers it. Turning eligibility into action.
Embedded in every moment
Benefits are woven into the wider impartial guidance on the platform, including live masterclasses, so as an employee engages with a topic like debt management, they’re pointed straight to the relevant benefit, like an EAP.
A global campaign calendar
A financial wellbeing calendar built with you, mapping key global and local moments, open enrollment, a new tax year, to the benefits you want people to act on. Delivered as ready-to-run campaign toolkits in every market.
Why nudge is different
Impartial
No products, no commissions, anywhere we operate. One consistent standard of trust across every market.
Proactive
Employees are reached at the moments that matter, wherever a life or market event happens.
Personalized
HRIS, benefits, and behavioral data combine to deliver relevant, impartial guidance to every employee, in every location.
Localized
Deep financial, cultural, and benefits expertise: a global solution that feels genuinely local, not translated.
Experienced
Over a decade of longitudinal behavioral data across markets, revealing what actually drives action.
Proven impact
The value of nudge isn't measured only by what employees learn, but by what they do. Helping people act on the financial decisions that matter most improves saving, spending, borrowing, investing, and benefits engagement, building financial health and confidence, and delivering measurable value for employers.
Manish Lilachand
Engagement Specialist, Nestlé
nudge has helped us increase awareness with financial health across the business, while making it easier for employees to find information. The partnership works well because nudge provides independent, engaging content and works collaboratively with us to align financial health activities with our broader people, reward, and pensions strategy.
Manish Lilachand
Engagement Specialist, Nestlé
PENNIE WICKSTEAD
Reward Lead, UCB Pharma
Partnering with nudge has helped us bring financial health to our people at a scale and quality we couldn't have achieved alone. Seeing employees across the world engaging with their money, asking better questions, and taking real steps forward is exactly what this program was built for.
PENNIE WICKSTEAD
Reward Lead, UCB Pharma