Built for the next era of financial health

Helping every employee make great financial decisions,

when it matters.

OUR HISTORY

nudge helps some of the world’s largest employers

Improving employee financial health through impartial financial guidance, intelligent technology, and human expertise. What began as workplace financial education has evolved into an enterprise financial health platform, supporting employees across their benefits, savings, debt, retirement, and major life decisions.

87 countries

Built to make the complex simple

Behavioral science, smart technology, and a human touch; working together to help people make great financial decisions and act on them.

Built to keep evolving

We never stand still, because money and the people who manage it never do. Every insight sharpens our science, every conversation shapes our technology, and every year we get a little better at turning confusion into confidence.

Why nudge is different

Impartial

No product sales, no conflicts of interest. A trust-driven model that scales with reputation, not commission.

Proactive

Proprietary behavioral triggers turn life and career moments into timely next steps, so more employees act on the benefits they already have.

Personalized

A data and integration layer. HRIS, benefits, and behavioral data combined that gets more valuable with every client, every year.

Localized

A genuinely global operating model that few competitors can replicate at this depth of financial guidance, in this many markets.

Experienced

Over a decade of longitudinal behavioral data, a compounding data asset that gives employers the insight to influence effective change.

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Live in 160+ countries across the globe

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Trusted by brands like

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Meet our leadership

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Jeremy Beament

Co-founder and CCO

With decades of experience in reward, Jeremy brought benefits online at Thomsons Online Benefits, before founding nudge. He works with companies like Siemens to bring financial health to their people.

Tim Perkins

Co-founder and CEO

Tim founded nudge after helping bring employee benefits online at Thomsons, building on 20+ years in HR and reward. His focus is bringing impartial financial health to clients such as Accenture.

Liesha Lobo

Chief Technology Officer

A hands-on technologist with many years experience in HR technology, Liesha leads nudge's engineering team, specializing in AI, ML, and agentic workflows built for enterprise scale.

Chris Wakely

Chief Revenue Officer

Chris brings vast experience in benefits technology, from Thomsons Online Benefits to Benify. At nudge he helps organizations like Diageo pair technology with human support, to drive real engagement.

Abdel Azzam

Chief Operating Officer

With over 20 years’ experience in technology, Abdel leads nudge’s operations, scaling the business, shaping its culture and delivering for global clients like Eli Lilly.

Jeff Miller

Executive Vice President - Americas

Jeff is an expert in workforce financial wellbeing, with experience at MetLife, leading the PlanSmart platform, now running our U.S. team, partnerships, and strategic growth for clients like PepsiCo.

Alicia Paige

Head of Coaching

A CFP® professional with 20+ years in financial planning at companies like PwC and Charles Schwab, Alicia leads financial coaching, helping employees turn big money decisions into confident action.

Emma Kerr Lourim

Head of Regional Content - Americas

After more than a decade in personal finance journalism, including as an editor at U.S. News and World Report, Emma now leads nudge’s personal finance team across the Americas.

Kristie Kwok

Head of Regional Content, APAC

Kristie leads nudge’s APAC content. A former writer for Thomson Reuters and Sage, she’s building an AI-enabled localization network with human judgment at its core.

Maxine Raynor

Head of Regional Content - EMEA

Maxine leads nudge's writing team for Europe, the Middle East, and Africa. She has an MBA and spent over 15 years in contracting at NATO and the British Embassy.

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