Simply fill out the form and we’ll be in touch soon.
95% of Delta employees taking action on their finances, worldwide
Turning financial action into $2.5 million+ of emergency savings for employees worldwide
Read time:
4
minutes
- Established: 1925
- Industry: Airlines and aviation
- No. of employees: 90,000+
- Countries operated in: 11
The challenge
Managing a workforce spread across dozens of markets means navigating different tax systems, currencies, and financial realities at once. A generic financial health program doesn’t consider what any one market needs.
Delta needed one global standard of financial health support, personalized to each employee's location and financial situation. The goal was to improve financial confidence and resilience, so employees felt more in control of their finances and better equipped for the unexpected.
The solution
nudge is the global financial health platform that helps every Delta employee take action on their finances, with personalized, impartial guidance that stays consistent across every market.
A gamified incentive rewarded employees who took action on their finances with nudge, depositing the equivalent of $1,000 in buying power into an emergency savings account in their own local currency.
The reward ran in two stages. Employees received their first payout after completing the financial health checkup, a short assessment of their financial health, along with the budget planner and five actions from their personalized financial action plan, a set of clear next steps tailored to their situation. The second payout followed once they had completed six more actions.
nudge led a coordinated rollout to bring the program to every market. Employees heard about it through onboarding messages on the nudge platform, localized emails in each country, and prominent placement on Delta's intranet. Local HR leaders were briefed to champion nudge and support their teams, so employees also heard about the program from someone they trust in their own country.
nudgenomics, nudge's analytics dashboard, gave Delta visibility into employee progress to manage payouts, along with regional financial health trends and insight into the financial topics employees care about most, helping shape the program's next phase.
The results
Employee impact
- 95% of employees took action on their finances
- 48,000+ financial health activities completed
- 21-point average financial health score improvement among repeat users
- $2.5 million+ in buying power awarded to employees
- 90% of employees earned the full reward
Joanne Smith
E.V.P. and Chief People Officer, Delta
As with our culture of safety and service, Delta's desire to support the health of our people spans every corner of our global network. Financial wellness plays a major role in everyone's overall health and wellness, which is why we are thrilled to offer a financial health program that caters to our hardworking Delta people based around the world.
Joanne Smith
E.V.P. and Chief People Officer, Delta
