2025 Financial Wellbeing Impact Awards Winners

July 27, 2026, Today nudge announces the winners of the Financial Wellbeing Impact Awards 2025, a celebration of the pioneers transforming how people engage with money. Now in its third year, the awards have grown into a movement, shining a spotlight on those lighting the way with innovation, inclusion, and real-world impact.

This year’s entries lit up our judging panel. From dynamic tech leaders to legacy institutions, every submission radiated purpose, progress, and powerful results. Together, they’re creating a future where financial health and wellbeing are not just important; they’re essential.

Bold conversations to kick off the night

Before the celebrations began, we kicked off the evening with an insightful panel discussion featuring some of the leading minds in financial wellbeing, including shortlisted stars and past winners.

The conversation was packed with wisdom, honesty, and actionable takeaways on what truly makes a successful financial wellbeing program. From global strategy to local impact, these pioneers shared what it takes to move the needle:

Meet the panelists:

• Lucila Albano, Accenture
• Barry O'Brien, PepsiCo
• Paul Milner, National Numeracy
• Will Stanning, Flutter Entertainment
  

Their shared passion and forward-thinking ideas set the perfect tone for a night dedicated to celebrating excellence and impact.

Meet the 2025 WINNERS

These standout organizations have redefined what it means to support people’s financial lives with courage, creativity, and commitment.

Biggest impact on benefits or retirement plan uptake

For bold thinking in driving benefits, engagement, and long-term planning.

Winner: Canada Life

Highly commended: M&G

Most inclusive experience

For building bright, welcoming spaces where everyone can thrive financially.

Winner: Rio Tinto

Highly commended: Siemens

Wider Business Impact

For boldly integrating financial wellbeing into the very heart of business strategy.

Winner: NESO

Highly commended: BlackRock

Financial wellbeing champion (hall of fame)

For long-standing, shining leadership in financial wellbeing.

Winner: Anna Carter, Diageo

Highly commended: Anouk Danan, Kenvue

Best financial wellbeing strategy

For crafting bold, future-focused strategies that light the way forward.

Winner: Pacific Life Re

Highly commended: Reward Gateway | Edenred

Biggest impact on financial health

For delivering bright outcomes that change people’s lives for the better.

Winner: AWE

Highly commended: Rio Tinto

Global impact via financial education

For spreading financial confidence across borders and cultures.

Winner: JTC

Highly commended: Accenture

A word from Tim Perkins, Co-Founder & CEO of nudge

"This is the first-ever awards series dedicated entirely to financial health and it’s now a true celebration of a growing, global movement. The awards bring together a family of bold and bright professionals who care deeply about transforming people’s relationships with money. We’re proud to recognize those who are creating a lasting impact, one financial decision at a time."

A shining panel of judges

We owe a huge thanks to our stellar judging panel, bold voices, and bright minds from the worlds of finance, wellbeing, and beyond:

• Alison Main, Director, SVEF
• Poku Banks, Co-founder of the Gen Z Club
• Michael Whitfield, Founder, Thomsons Online Benefits
• Jessica Inskip, Host, Market Make Her
• Ellie Austin-Williams & Clare Seal, Co-hosts, Help Me I’m Poor
• Kalpana Fitzpatrick, Journalist & Author
• Emmanuel Asuquo, Financial Advisor & TV Personality
• Laura Moore, Financial Wellbeing Speaker
• Funmi Olufunwa, Founder, Hoops Finance
• Bola Sol, Financial Adviser & Author
  

Their expertise ensured that this year’s winners truly represent the best of the best.

What comes next?

Celebrate those who’ve taken bold leaps and bright steps forward in reshaping financial health. The 2025 winners and shortlist are trailblazers inspiring a global community to dream big and act bravely.

Watch out for more stories, lessons, and inspiration from the awards in the coming weeks. Until then, let's celebrate this powerful movement and the people lighting the way.

Congratulations to every entry, shortlist, and winner, the future of financial health is bright because of you.