nudge expands U.S. enterprise reach through Personify Health partnership

August 20, 2025, Global financial health platform nudge has expanded its presence in the U.S. through its partnership with Personify Health, giving employers another way to connect personalized financial health support with their wider employee benefits experience.

nudge is now part of Personify Health’s partner ecosystem, which connects employers with specialist solutions across financial health, mental health, women’s health, musculoskeletal support, and other areas of employee wellbeing.

With Personify Health supporting 25 million members, the relationship gives nudge greater visibility across its employer base and supports nudge’s continued growth in the U.S.

The partnership builds on a growing number of mutual clients and reflects a wider shift in employee benefits, as large employers look to connect previously fragmented solutions and create a simpler, more integrated experience for employees.

For nudge, that creates an opportunity to make financial health a more connected part of the wider employee benefits experience.

Personalized financial health at enterprise scale

U.S. employees can face a complex set of interconnected financial decisions, from managing everyday costs and healthcare expenses to making decisions about 401(k) contributions, health savings accounts (HSAs), student loans, and equity compensation.

At the same time, employers need financial health support that can work alongside the benefits and technology infrastructure they already have while remaining relevant to each employee.

nudge combines intelligent technology, behavioral science, and human expertise to help employees understand their financial reality, identify what matters, and take relevant financial action.

The platform supports an entire workforce while personalizing the experience around each employee’s circumstances, workplace benefits, location, goals, and changing needs.

Connecting financial health with an employee’s wider benefits experience can help them understand not only what support is available, but why it may be relevant to their circumstances and what they could do next.

Financial health for the whole workforce

There is no typical employee financial experience.

A frontline employee managing everyday costs may have very different priorities from a parent balancing childcare and healthcare expenses, someone paying down student loans, an employee preparing for retirement, or an executive managing equity compensation.

Yet employers need to support all of them.

nudge provides one connect financial health platform that can personalize the experience around each employee’s financial circumstances, combining intelligent technology with human expertise and financial guidance relevant to where they live and work.

As an employee’s circumstances change, their support can change with them, helping them understand what matters, identify relevant next steps, and continue improving their financial health throughout their working life.

Building on growing U.S. traction

The relationship between nudge and Personify Health has developed alongside an increasing number of mutual clients. Tim Perkins, CEO and Co-Founder of nudge, said:

“Organizations recognize the value of insight-driven, proactive solutions. With an increasing number of mutual clients, our partnership with Personify Health is a natural evolution.”

Personify Health’s Partner Marketplace gives employers access to specialist partners across different areas of employee health and wellbeing, while its Developer Portal makes it easier for external providers to integrate with the Personify Health platform. Jeff Yoshimura, Chief Product Officer at Personify Health, said:

“Our new Partner Marketplace and Developer Portal are important steps forward in creating an open, interoperable digital health ecosystem with easier, more meaningful interactions between our partners, clients, and members.”

For nudge, the partnership is more than an additional distribution channel. It makes financial health easier to discover and connect within the benefits technology employers already use.

As U.S. employers increasingly focus on personalization, integration, and measurable outcomes from their benefits investment, the Personify Health partnership creates another way to connect financial health with the wider employee experience.

It is another step toward nudge’s wider ambition: helping every employee make great financial decisions, when it matters.