nudge launches redesigned global platform with new personalized financial tools

September 2025, nudge, the global financial health platform, has introduced a new global user experience alongside two new financial tools, Money Moments and an interactive Budget Planner, making personalized support simpler to access, navigate, and act on.

Rolled out globally from September 1, the redesigned nudge platform introduces a fresh look and feel, streamlined navigation,. and clearer personalized journeys for employees around the world.

Money Moments bring together financial education, tools, and workplace benefits with financial priorities and life events that matter to each employee. The new Budget Planner helps employees understand their everyday finances by bringing their income, spending, savings, and investments together in one place.

Together, the developments create a more connected financial health experience, helping employees move from learning about money to understanding their own circumstances and making more informed financial decisions.

A simpler, more personalized financial health experience

The redesigned nudge platform puts the individual employee at the center of the experience.

Navigation and user journeys have been simplified, making it easier for employees to find relevant financial education, tools, and support when they need them.

Personalized insights and recommendations are presented more clearly, while the new design creates a more intuitive journey between understanding a financial topic, exploring an employee’s own circumstances, and identifying what they could do next.

The experience has also been designed for in-the-moment support, recognizing that financial questions often arise when people are making real decisions or experiencing changes in their lives.

Introducing Money Moments

As part of the new experience, nudge has introduced Money Moments, personalized journeys that bring financial support together around the real-life goals, changes, and challenges employees experience.

An employee might be starting their first job, building an emergency fund, buying a home, getting married, receiving company equity, or preparing for retirement.

Money Moments give employees a dedicated place to explore these priorities, combining bite-sized, multi-format financial education with relevant tools and practical next steps.

Workplace benefits can also be incorporated into these journeys, helping employees understand the support available through their employer in the context of what is happening in their financial lives.

For employers, this creates a stronger connection between employee financial health and their wider benefits investment, helping make workplace benefits more relevant at the moments employees may need them.

A clearer picture of everyday finances with Budget Planner

Employees can now bring together their income, expenses, savings, and investments to build a clearer picture of their finances in one place.

From there, nudge can surface personalized financial education based on their circumstances and goals, helping employees understand where their money is going and identify areas they may want to explore further.

Built to be quick, intuitive, and accessible, the Budget Planner can support someone creating their first budget as well as someone looking to review or fine-tune their existing finances.

Turning financial understanding into action

nudge's new user experience reflects an important evolution in how nudge supports employee financial health.

Financial education remains at its heart, but the new experience makes it easier to connect that education with an employee’s circumstances, goals, and workplace benefits.

Rather than expecting employees to navigate financial information and determine what applies to them, nudge can bring relevant education and tools together around the financial priorities and moments they are experiencing.

That creates a clearer journey from understanding to identifying the next best step.

Building the foundations for what’s next

As personalization develops, nudge will continue to build on the new experience to connect employee needs, financial health insights, workplace benefits, and technology in increasingly relevant ways.

For employees, that means a financial health platform that remains relevant as their circumstances, priorities, and financial lives change.

For employers, it means one global platform that can support diverse workforces while connecting financial education more closely with benefits engagement and employee action.

The new nudge user experience is built around a simple idea: make it easier for every employee to understand what matters to them, access relevant support, and take the next step in their journey with nudge.