nudge appoints Robyn Hyde as Chief Product Officer

October 2025, nudge has appointed Robyn Hyde as Chief Product Officer (CPO), bringing extensive product and customer experience expertise to the global financial health platform as it continues to develop more personalized experiences for employees and employers.

Hyde joins nudge from Utility Warehouse, where she was Customer Director, leading customer product and marketing teams across its multi-service proposition. She previously held product leadership roles in the Technology, Energy, and Telecomms sectors, giving her experience of turning complex customer needs and multiple services into simpler, more connected experiences.

At nudge, Hyde will lead product strategy and development, with a focus on understanding complex financial needs and translating them into experiences that feel simple, intuitive, and relevant to each individual.

Turning complex financial needs into simpler experiences

Financial health is highly individual. Employees have different incomes, goals, benefits, family circumstances, and levels of financial confidence, while the decisions relevant to them change throughout their lives.

Hyde’s experience in customer-led product development will help shape how nudge brings together financial expertise, behavioral science, and technology to turn that complexity into experiences that help employees understand what is relevant to them and make the next step clearer.

Hyde said: “The most powerful products solve complicated problems in ways that feel simple to the person using them. Financial health is incredibly personal; everyone has different circumstances, priorities, and decisions to make. What excites me about nudge is the opportunity to turn that complexity into an experience that understands the individual and helps make the next step clearer.”

Jeremy Beament, CCO and Co-founder of nudge, said:

“The challenge we’ve always been obsessed with is how you take something as complex and personal as money and make the next decision feel simpler. Robyn really understands that. She brings the product thinking and customer focus to help us turn an individual’s financial reality into an experience that feels relevant, intuitive, and genuinely useful.”

As Chief Product Officer, Hyde will work closely with nudge’s technology, financial education, client success, and commercial teams to develop experiences that combine customer insight and product thinking with financial expertise, behavioral science, and technology.

Her appointment strengthens nudge’s product and customer expertise as the company continues to lead in making financial health more personalized, intuitive, and useful to the people who use its platform.