AstraZeneca brings personalized financial health support to its global workforce

July 2023, AstraZeneca has partnered with global financial health platform nudge to give employees access to impartial, personalized financial guidance, helping people navigate financial decisions at different stages of their lives and careers.

Employees can access support across everyday finances, savings, workplace benefits, and longer-term financial priorities.

Combining global scale with local relevance

Employees across a global organization may share an employer but experience very different financial realities.

Financial systems, benefits, and regulations vary between markets, while individual needs differ according to career stage, income, family circumstances, and personal goals.

nudge combines a consistent digital experience with personalized and locally relevant guidance, helping employees access support that reflects their own circumstances.

The program also complements AstraZeneca’s wider benefits offering by helping employees understand their options and make more informed financial decisions.

Tim Perkins, CEO and Co-founder of nudge, said:

“Supporting financial health globally isn’t about giving every employee the same information. People are navigating different financial systems, benefits, and life circumstances in every market. Our work with AstraZeneca brings global scale together with locally relevant, personalized guidance so people can take action that makes sense for their own financial lives.”

The launch strengthens nudge’s work with global enterprises seeking to combine consistency and scale with individual relevance.