Changing the world together by 2030

In September 2015, world leaders at the United Nations General Assembly pledged to transform the world by 2030. The result was the Sustainable Development Goals, often called the Global Goals: a shared plan to eliminate hunger, fight inequality, and clean up the planet.

At nudge, our ambition is to empower everyone to build a brighter future through impartial, inclusive financial education. Together with our client community, we’re working toward the Global Goals that financial wellbeing and health can move the needle on most directly: good health and well-being, quality education, gender equality, and reduced inequalities.

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An inclusive solution for your ESG strategy

As more employees face financial pressure, more companies are embedding environmental, social, and governance ambitions directly into their rewards and benefits programs.

nudge offers an inclusive way to improve the financial wellbeing of your entire workforce. Strong financial health touches people’s lives so deeply that it drives positive outcomes in physical, environmental, and especially social wellbeing. With nudge, you can strengthen the social pillar of your ESG strategy right away.

Employees who have financial education benefits are:

• 20% more likely to experience hope and contentment with their finances
• 24% more likely to feel connected to their employer
• 20% less likely to experience anxiety about their finances

How nudge supports your ESG initiatives

Something for everyone

UN SDG Goal: 3, 4

With more than 30 personal finance topics to choose from, every employee can focus on what matters most to them. We curate educational content across every topic so people can learn at their own pace: practical money management tools, in-depth stories, bite-sized posts, and a nudge when it’s time to act.

Personalized, based on data

UN SDG Goal: 3, 4

Personal finance is unique to each person’s circumstances, life events, interests, and goals. We build a personalized financial education journey for every user by understanding what they need and what they’re interested in. The more someone engages, the more tailored their nudges and feed become. Our nudgenomics insight puts that data at your fingertips, so you can recommend the right benefit to the right person at the right time.

Accessibility at the core

UN SDG Goals: 5, 10

The nudge platform complies with WCAG 2.1 AA guidelines, the leading global standard for web accessibility, so that nudge can meet the needs of everyone, everywhere. In partnership with the UK’s Royal National Institute of Blind People (RNIB), we’ve optimized the experience for neurodivergent users and for people who rely on screen readers and keyboard navigation.

Community support

UN SDG Goals: 3, 4

Once you join our client community, you can draw on our resources to promote financial wellbeing around relevant awareness days. We provide communication toolkits for targeted campaigns, from Carers Week to National Inclusion Week, to help you engage your people, raise awareness of the challenges others face, and recommend the benefits they need. Our community and training experts also run masterclasses tailored to different employee groups, from early careers to caregiving, so everyone leaves with a practical tip they can use that day.

Global tech experience

UN SDG Goal: 4

One platform, a localized experience. No matter where your people are based, nudge offers equitable support across every location. As a global solution, our platform delivers a consistent financial education experience that’s both scalable and dynamic, so you can run a global program that’s engaging and inclusive for everyone.‍

Bryony Owtram, Retirement Benefits Manager, Phoenix Group comments:

“When we researched the retirement gap, the link between sustainability and financial inclusion and education became clear to us. nudge was the perfect financial education partner to help us progress Phoenix Group’s sustainability pillar to ‘engage people in better financial futures’ and meet the 17 UN SDG goals by 2030.”