The missing link between benefits awareness and utilization

Discover how personalized financial education can turn benefits awareness into action, improve utilization, and help employees make more informed financial decisions
Benefits Utilization | Employee Financial Education
August 28, 2025
•
Read time:
4
minutes
By
Team nudge

Organizations invest heavily in employee benefits; yet only 37% of employees have a strong understanding of the benefits available to them. Why? Because benefits almost always involve a financial decision, and only 24% of employees rate their financial literacy as excellent.​

Employees need to understand how those benefits fit into their financial lives, when to use them, and what action to take.

When financial literacy is low, and without understanding or confidence, employees can delay decisions, disengage or miss out on valuable support altogether. For employers, that can mean lower benefits utilization and less value from significant Total Rewards investment.employees delay action, disengage, or miss out altogether. This results in wasted investment and missed opportunities to improve wellbeing, loyalty, and retention.​

Turning awareness into action: education is the missing link

Action: Employees with good or excellent financial literacy are 45% more likely to enroll in retirement plans, equity schemes, or emergency savings. ​

Engagement: Personalized, timely education, empowers employees to use their benefits in ways that matter most to them. ​

ROI: Organizations embedding financial education into their benefits strategy are seeing millions in added contributions, higher participation rates, and stronger employee confidence. ​

Why download?

  • Discover how financial education turns awareness into action. ​
  • Learn how technology enables personalized, at-scale financial education. ​
  • See how leading organizations are already unlocking higher benefits utilization, wellbeing, and loyalty.

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