2025 Global financial wellbeing research

Employers are facing an escalating challenge

As global volatility continues, poor financial literacy is blocking the path forward for employees. From 60% to 29%, people's hope for their financial situation has plummeted. A change in direction is needed. Download the report to grasp the scale of the challenge and discover how employers can give a clear path to the summit.

Key findings

Confidence and knowledge: People with strong financial literacy are over 5 times more likely to feel confident navigating financial changes (28% vs. 5%).

Better money behaviors: Those with strong literacy are more likely to avoid risky investments (36% vs. 24%), recognize overconfidence (30% vs. 19%), and avoid relying too much on initial financial information (30% vs. 19%).

Health impact: People actively improving their financial literacy are more likely to rate their physical (20% vs. 8%), mental (23% vs. 12%), and social health (18% vs. 8%) as excellent.

Tim Perkins, nudge CEO and Co-Founder, shared: 

Research has been central to nudge since we launched our first study in 2014. This year's survey with Censuswide closed in February 2025, and global volatility has only grown since. The cost of poor financial wellbeing is clear: higher absenteeism and healthcare costs, lower morale, engagement, and retention. Our biggest research yet shows financially secure people thrive, and so do organizations.